The Customer Care/Referral Growth Track: Ensuring Customer Success
Keeping communication between you and your customers open and ongoing is vital to your business. Your customers need to have access to you and your team in order to have meaningful conversations whenever necessary. That’s where Funnelfly’s Customer Care/Referral Growth Track comes in. Through the automated platform, you can consistently—and easily—follow up with your customers to ensure satisfaction. Using the variables that you set up early in the onboarding process, you can include helpful things such as the number to a customer support line or a link to a Q & A or Troubleshooting page on your website. The key is to make sure that customers know your team is always available to answer any questions or help with any issues.
This is also the time to continue guiding customers along their journey. The more your customers understand your product and use it to its fullest value, the longer they will stay with you. A good way to do this is by building a library of content marketing material to assist them. Include links in your emails to blogs, webinars, and ebooks that provide information to keep customers on the road to success with your product.
And don’t miss opportunities to upsell in this Growth Track. It’s easier to sell to an existing customer than to a new one since you have already established a relationship of trust. If your customers are already experiencing success with your product or service, they will be much more willing to purchase a higher level of service or an add-on feature. Share these opportunities within your automated email campaign to keep customers informed. And remember that with every upsell, you are almost guaranteeing longevity with that customer.
Finally, don’t forget about the most important aspect of this Growth Track—the customer referral. By staying in front of customers to ensure they are happy, you are helping them become advocates for your product or service. Word-of-mouth from these customers is sometimes your best form of advertising—and it’s free!
The Bottom Line
Customers are not going to stick around unless they are receiving and realizing the ongoing value of your product, and it’s up to you to ensure that this happens through personal attention and assistance. By setting your Customer Care/Referral Growth Track live within the Funnelfly platform, you can stay connected and engaged with every customer by consistently sending out automated, personalized emails. It’s the marketing platform created by startup founders specifically for startups and other small businesses. Funnelfly helps you send the right message to the right person at the right time—every time.